Thirst for Change

The brief

Powerful storytelling to amplify thought leadership

We are proud to have partnered with BSI on their Thirst for Change campaign, which recently won the Brand Activism ESG Campaign of the Year Award at the 2024 ESG & Sustainability Awards. Over the past two years, we’ve worked with BSI to produce multiple videos for online and social media, featuring interviews with experts and thought-shapers to highlight the importance of sustainable water management.

To ensure an efficient and seamless production, we carefully planned the shoot with BSI, coordinating schedules to film nearly all speakers in one location on the same day. With two crews working simultaneously, we captured a diverse range of voices while maintaining a smooth workflow.

The campaign has been a huge success, earning coverage in over 3,200 media outlets, including the BBC and The Times, and driving a 277% increase in social engagement and a 732% rise in website users. 

Thirst for Change 2024 campaign achieved the following from launch (Oct 3^rd) to EOY

Impressions 1,491,938 +922% uplift V BAU

Engagements 8471 +137% engagements per post V BAU

Social Video Views 292,352

Clicks 10,023 +88% clicks per post V BAU

Web traffic 75% uplift V BAU

This collaboration demonstrates the power of storytelling and impactful video content to amplify BSI’s leadership on critical sustainability issues.