Creating impact with Cool Earth

Impact through training and video

The brief

Backing indigenous people to protect the rainforest and fight the climate crisis

In 2024, we worked with Cool Earth, an incredible INGO that supports the locally-led initiatives of indigenous people in protecting the Amazon.

From media training 16 Cool Earth spokespeople, to providing consultancy support to their international communications strategy, to developing and producing their end of year campaign video, Elm worked with Cool Earth to spread a vital message: That rainforest protection is climate action. And the rainforest is kept intact thanks to the Indigenous communities that live there.

The end of year campaign video, which was scripted, edited and animated by Elm, generated: 

  • 1.6k views on YouTube
  • 20.5k views on Instagram
  • 13 hours of total watch time
  • 61% of these were new followers
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"A HUGE thank you for the campaign video! It's going down really well and in just 9 days we had 13k views on organic social and 30k on paid social. We're delighted with it!"

Kaite Helps, Senior Marketing & Communications Manager, Cool Earth Coolearth logo svg